Programme List - Technology Marketing & Innovation Forum
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Programme

08.30 – 09.00

Registration and breakfast

09.00 – 09.05

Welcome and opening remarks
Paul Harvey, Group Sales Director, Incisive Media

09.05 – 09.30

From artwork to lived experience: the changing nature of brand in the era of digital intent
  • How the meaning of 'brand' has shifted in the digital era
  • How digital retargeting and the 'intent' behavioural myth has caused us to focus on narrow sub-set of prospective customers
  • The truth about TALs
  • The value of brand-based advertising
Tom Wright, Director of Content & Performance Marketing Services, Incisive Media

09.30 – 09.55

Case study: How organisations buy technology - mapping the journey with real-life insights

Knowing why and how organisations purchase technology is vital in creating a successful marketing and sales strategy. It goes far beyond knowing what content a CIO is reading. What are their staff doing? Who is doing the research? When are budgets released and much more?

In this session, James Foulkes will draw several Kingpin data sources and campaign reports to shed some light on this buying journey. Critically, these insights are based on proprietary data, meaning it documents what buyers actually do, rather than typical research that shows what buyers say they do.

This session will look at:

  • The broader consumption and engagement habits of the multiple stakeholders involved in an organisations buying team.
  • The geographical differences among IT buyers, and their technology priorities and preferences on formats to engage with.
  • How best to measure attribution and ROI
James Foulkes, Director & Co-Founder, Kingpin Communications

10.00 – 10.25

Case study: Creating a start-up culture in an enterprise organisation
  • Driving added value across owned, earned and paid media
  • Scaling intelligently and staying lean with the right products 
  • Reach vs. authenticity: Your story can be your point of difference
  • Partnering with pride: choosing partners that will grow with you
Rhiannon Monks, CEO & Founder, Travltalk

10.25 – 10.55

Morning break and networking

10.55 – 11.20

Case study: Building an inbound marketing machine
  • How Customer Thermometer built a repeatable, scalable, lead generation machine
  • How we generate leads with little to no media spend
  • Why service is critical to the efficacy of your machine
Lindsay Willott, Founder, Customer Thermometer

11.25 – 12.10

Computing Delta Panel Discussion: Selling to the c-suite
  • How can marketers grab the attention of the c-suite?
  • What is your buying process and how do you prospect for new products/services?
  • What are you really looking for from your tech providers?
Jane Deal, IT Director, The Law Society
Nick Ioannou, Head of IT, Ratcliffe Groves Partnership
Terry Willis, Director of Technology, Church of England
Chair: Stuart Sumner, Editorial Director, Computing & The Inquirer

12.10 – 12.15

Closing remarks
Paul Harvey, Group Sales Director, Incisive Media

12.15

Conference end