Programme List - Technology Marketing & Innovation Forum
Menu

Programme

08.30 – 09.00

Registration and breakfast

09.00 – 09.05

Welcome and opening remarks
Paul Harvey, Group Sales Director, Incisive Media

09.05 – 09.30

From artwork to lived experience: the changing nature of brand in the era of digital intent
  • How the meaning of 'brand' has shifted in the digital era
  • How digital retargeting and the 'intent' behavioural myth has caused us to focus on narrow sub-set of prospective customers
  • The truth about TALs
  • The value of brand-based advertising
Tom Wright, Director of Content & Performance Marketing Services, Incisive Media

09.30 – 09.55

Case study: Digital transformation - how to practice what you preach
  • Utilising emerging technologies to stay ahead of the competition
  • Delivering quality marketing campaigns consistently
  • Social media in B2B - how effective is it really?
Kingpin Communications

09.55 – 10.20

Case study: Creating a start-up culture in an enterprise organisation
  • Driving added value across owned, earned and paid media
  • Scaling intelligently and staying lean with the right products 
  • Reach vs. authenticity: Your story can be your point of difference
  • Partnering with pride: choosing partners that will grow with you
Rhiannon Monks, CEO & Founder, Travltalk

10.20 – 10.50

Morning break and networking

10.50 – 11.15

Case study: Building an inbound marketing machine
  • How Customer Thermometer built a repeatable, scalable, lead generation machine
  • How we generate leads with little to no media spend
  • Why service is critical to the efficacy of your machine
Lindsay Willott, Founder, Customer Thermometer

11.15 – 11.40

Case study: Developing an ironclad marketing strategy
  • Incorporating sales into your day-to-day
  • Effectively communicating key messaging
  • Building intelligent and purposeful campaigns

11.40 – 12.25

Computing Delta Panel Discussion: Selling to the c-suite
  • How can marketers grab the attention of the c-suite?
  • What is your buying process and how do you prospect for new products/services?
  • What are you really looking for from your tech providers?
Jane Deal, IT Director, The Law Society
Nick Ioannou, Head of IT, Ratcliffe Groves Partnership
Terry Willis, Director of Technology, Church of England
Chair: Stuart Sumner, Editorial Director, Computing, V3 & The Inquirer

12.25 – 12.30

Closing remarks
Paul Harvey, Group Sales Director, Incisive Media

12.30

Conference end