Louise McCormack is the Automation Manager for the AA Ireland. She joined the company in late 2017 and manages a team that are responsible for Bots, CRM and automation projects. Some of her achievements included setting up a webchat team, and the introduction of AI and Bots to the company. In 2018, she successfully designed and introduced Servisbot chatbots and as a result this increased quote to sale conversion by 11%. Louise has over ten years' experience in e-commerce and digital marketing. She also completed a Masters in Marketing Consumption and Society at the University of Limerick.