Daniel Bobroff is the founder of Coded Futures, a creative technology advisory firm focused on the future of retail, and formerly the co-founder and Investment Director of ASOS Ventures, the online fashion company's venture capital division. In over two decades as an innovator, entrepreneur, mentor and investor, Daniel has pioneered in-game advertising - "selling Mario to the admen" - starting an advertising medium that is today an eight-billion-dollar market, has developed chart topping video games that sold in their millions, and is, today, a leading thought leader and keynote speaker in the world of retail and fashion technology.
Daniel believes in the power of everyone to be a game changer. He is acknowledged as one of the World's leading retail technology speakers. Passionate about the digitalization of retail and the changing customer experience, his unusual journey has led to a unique perspective that informs many of the World's best-known retailers, agencies and brands. He is motivational and visionary, but always provides a roadmap.