8.30–9.00

Registration & breakfast

9.00–9.05

Opening remarks

Alan Loader, Publishing Director, Incisive Business Media

9.05–9.20

Computing research: The shifting content landscape: what buyers want, where they look for it, and what this means for tech marketers

Tom Wright, Director of Content & Performance Marketing Services, Incisive Business Media

  • How digital transformation is speeding up buying and changing content needs
  • Where buyers go for content, at which stages of the buying process
  • The marketing / buyer disconnect: contrasting buyer behaviour with marketing

9.20–9.45

Why content marketing is key to business success

Mark Carter, Director, International Enterprise Marketing, Telogis

  • Content is King or Emperors new clothes 
  • What are you saying and who is listening?
  • Content, brand and bottom line

9:45-10:10

Why knowing your customers is key for your business

Sylvia Assumpção, Marketing Specialist, Liferay

  • Be thorough in your market research
  • Why empathy and emotional connection is important
  • The types of language to use to nudge your audience into action

10:10–10:30

Garbage in Garbage out: Fixing the impact of poor quality lead data and error-prone processes on your ROI success

Sandra McDill, CMO, Convertr Media

Adam Carter, Product Manager ,Convertr Media

  • What are the biggest mistakes in media B2B Lead Gen when we are under pressure to deliver results
  • How can we overcome poor quality leads and bad processes with data and technology?
  • Who is doing it right? A case study of success

 

10:30–10:45

Morning break & networking 

10:45–11:10

How agile enables better content marketing

Andrew Fitzgerald, Marketing & Communications Director, IBM

  • What is agile & why apply agile techniques to marketing
  • Key principles & practices
  • Real life examples and lessons learned

11:10 – 11:30

Preparing for the GDPR

Rachel De Souza, Associate, DLA Piper

  • What are the implications of the GDPR?
  • What does it mean for marketing departments in particular?
  • How do you make sure you're ready and compliant?

11.30 - 11.50

Content marketing trends 2017

Katarzyna Lechowicz, Senior Marketing Manager, Netapp

  • The year of video and podcasts
  • Marketing sales communication and coordination
  • Jumping on the influencer marketing bandwagon

11:50 – 12.30

CIO Panel Discussion: Cracking the CIO code

Nick Folkes, CIO, G4S plc

Mark Ridley, CIO, Blenheim Chalcot Accelerate

Jonathan Gill, IT Director, Watchfinder

Brian Long, CIO, Pattonair

  • What are the attributes of vendors who were successful in getting your time and ultimately winning your business?
  • What are the biggest mistakes you think people make when they are selling to CIOs?
  • What is it about the psychology of the CIO that many people do not fully understand?
  • The do's and don'ts of connecting
  • How marketers can earn trusted 'advisor status'

12.30-12.35

Chair's closing remarks

Alan Loader, Publishing Director, Incisive Business Media