Programme List - Technology Marketing & Innovation Forum


8.30 – 9.00


9.00 – 9.05


Alan Loader, Publishing Director, Incisive Business Media

9.05 – 9.30

RESEARCH: Collateral damage - why you can't afford low quality content

Tom Wright, Director of Content & Performance Marketing Services, Incisive Business Media
  • Is your content killing it in the market, or killing sales? 
  • What do buyers really think about marketing content? 
  • What's the ROI from investing in high quality content? 


9.30 - 10.00

CASE STUDY: You say tomayto, I say tomato": Shortcuts to marketing US tech in Europe

Jes Breslaw, EMEA Director of Marketing, Delphix
  • Many small/mid-sized American hi-tech companies have limited industry or International expertise or resource. Yet as Europe marketeers we know that our audiences don't often resonate with horizontal messaging preferring tailored content for their own markets, challenges and cultural differences
  • This session leans on 20 years of experience marketing US high tech firms on the other side of the pond to provide some quick wins when creating campaigns and content fit for a European market


10.00 - 10:30

Case study: Tips for content strategy success

James Watts, Head of Marketing, Databarracks
  • How can you scale up your content operations and improve the execution and overall maturity of your content marketing programme?
  • Moving from static PDF content to more engaging, interactive digital content
  • Lessons learned: Databarracks content journey


10:30 - 11.00


11:00 –11:30

CASE STUDY: Legitimate interest vs consent in GDPR

Robert Bond, Partner & Notary Public, Bristows LLP
  • Consent and legitimate interest - what's the difference?
  • How to communicate with customers and get buy in
  • Best way to meet "legitimate interest" requirements


CASE STUDY: Working with sales: How do you get the lead flow right?

Leanne Brown, Marketing Director, EMEA, Barracuda
  • When should marketing hand leads to sales?
  • Guidelines for MQL to SQL conversion success
  • How to keep the sales team happy and engaged during the process?


12:00– 12.45

IT LEADERS PANEL DEBATE: How digital transformation is speeding up decision making

Paul Brocklehurst, CIO, Financial Services Compensation Scheme
David Wilde, MD, DWilde Consulting; NED, Mid Essex NHS Hospitals Trust; Trustee and Board Director, Eastern Multi Academy Trust
Andrew Livesley, Global Chief Architect, JLT Group
Greg Hawkins, Former CTO, Starling Bank
Sharon Williams, Postgraduate Student at Cambridge University; Former MD of IT at UBS
  • Do IT Leaders make decisions on their own, or take into consideration the opinion of key staff and business stakeholders?
  • Does digital transformation have an impact on this process?
  • What content does (and doesn't) work with IT leaders?
  • Dos and don'ts when selling to the top


Chair's closing remarks

Alan Loader, Publishing Director, Incisive Business Media