Programme List - Technology Marketing & Innovation Forum
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Programme

8.30 – 9.00

REGISTRATION & BREAKFAST

9.00 – 9.05

WELCOME & CHAIR'S OPENING REMARKS

Alan Loader, Publishing Director, Incisive Business Media

9.10 – 9.35

KEYNOTE: Incisive research

Tom Wright, Director of Content & Performance Marketing Services, Incisive Business Media

 

9.35 - 10.00

CASE STUDY: You say tomayto, I say tomato": Shortcuts to marketing US tech in Europe

Jes Breslaw, EMEA Director of Marketing, Delphix
  • Many small/mid-sized American hi-tech companies have limited industry or International expertise or resource. Yet as Europe marketeers we know that our audiences don't often resonate with horizontal messaging preferring tailored content for their own markets, challenges and cultural differences
  • This session leans on 20 years of experience marketing US high tech firms on the other side of the pond to provide some quick wins when creating campaigns and content fit for a European market

 

10.00 - 10:30

Case study: Tips for content strategy success

James Watts, Head of Marketing, Databarracks
  • How can you scale up your content operations and improve the execution and overall maturity of your content marketing programme?
  • Moving from static PDF content to more engaging, interactive digital content
  • Lessons learned: Databarracks content journey

 

10:30 - 11.00

MORNING BREAK

11:00 –11:30

CASE STUDY: Legitimate interest vs consent in GDPR

Robert Bond, Partner & Notary Public, Bristows LLP
  • Consent and legitimate interest - what's the difference?
  • How to communicate with customers and get buy in
  • Best way to meet "legitimate interest" requirements

11:30–12:00

CASE STUDY: Working with sales: How do you get the lead flow right?

Leanne Brown, Marketing Director, EMEA, Barracuda
  • When should marketing hand leads to sales?
  • Guidelines for MQL to SQL conversion success
  • How to keep the sales team happy and engaged during the process?

 

11:50 – 12.35

IT LEADERS PANEL DEBATE: How digital transformation is speeding up decision making 

  • Do IT Leaders make decisions on their own, or take into consideration the opinion of key staff and business stakeholders?
  • Does digital transformation have an impact on this process?
  • What content does (and doesn't) work with IT leaders?
  • Dos and don'ts when selling to the top


12.35-12.40

Chair's closing remarks

Alan Loader, Publishing Director, Incisive Business Media