Computing Tech Marketing & Innovation Forum

15 June 2018

Computing's technology marketing and innovation forum focuses on the real issues that drive the day to day lives of technology marketing professionals - providing a day of great insight from tech marketers working at the coal face of selling enterprise IT products and services based on real-world experiences.

This year we will be taking a look at buyers' content consumption journey, examining the complexity of producing and marketing content at scale.

Alongside our own insight, we will present case studies from the real experts - leading marketing practitioners who will provide practical, actionable guidance on key challenges and issues like building pipeline success with content marketing, achieving meaningful alignment between sales and marketing teams, and metrics for proving ROI - a challenge that according to our research, only 4% of tech marketers feel confident about.

In a world where digital transformation is accelerating the speed of decision making, is it practical - or even realistic - to meet the content needs of every influencer, and, are we over-complicating it?

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