Categories & Entry Criteria
Please find the full list of categories and criteria below. Please click on the arrow to reveal the full criteria for the category.
The time period that your entries will refer to are from March 2018 - March 2019. Submissions must be max 800 words.
Entry deadline: Friday 29 March 2019, 5pm
Best In-House Marketing Team
Open to any b2b technology marketing team. We are looking for teams that have made significant strides in promoting the brand they work for through marketing activities, can clearly demonstrate a major contribution to the success of the business they work for and have shown innovative and original thinking in their messaging
B2B Tech Marketing Agency of the Year
Open to all marketing agencies that have produced exceptional work for clients in the b2b technology sector in 2017 or 2018. Agencies must show multiple examples of delivering and exceeding client goals. Judges will also be looking for examples of exceptional client management and relationship building. All work specified in your entry must be from 2017 or 2018.
B2B Tech PR Agency of the Year
Open to all PR agencies that have produced exceptional work for clients in the b2b technology sector in 2017 or 2018. PR agencies must show multiple examples of delivering and exceeding client goals through the use of PR. Judges will also be looking for examples of exceptional client management and relationship building with publishers and media companies. All work specified in your entry must be from 2017 or 2018.
Tech Marketing Leader of the Year
This award seeks to recognise exceptional marketing leadership. Judges will be looking for someone who acts as the lynch pin for their team, creating and implementing strategy, working with key business stakeholders, delivering against business objectives, and organising and driving the team to generate results, The judges will be looking for a marketer who can clearly demonstrate the results of team effort. This could include brand development, and/or revenue/ pipeline generation. Evidence of creativity and innovation and inspiring the wider team are particularly valued.
Young Marketing Professional of the Year (Under 30)
This award seeks to recognise the rising star of the b2b technology marketing sector. The award will go to a marketing professional under the age of 30 who has demonstrated outstanding commitment and achievement in their work and stands out in their organisation as a high performer. Judges will be looking for someone who is consistently producing unique, innovative and creative marketing solutions with standout results.
Creative Agency of the Year
This award will recognise an agency that has produced excellence in content creation design, advertising and/or online creative including web builds for clients in the B2B technology sector. The judges will be looking for multiple examples of high quality work in design and execution, consistency of use across platforms, strong client feedback, and evidence that improved creative has driven improved results.
Technology Brand of the Year
This award is for the technology company whose in-house marketers and agencies have transformed a company's brand, whether by elevating its reputation among customers, delivering outstanding ROI in terms of sales or engagement, or successfully launching into a new niche or territory. The judges will be looking for evidence of a step-change in the company's position within its chosen market, delivered at least in part by marketing excellence.
Diversity and Inclusion Champion
This award will recognise an individual in a technology organisation/vendor or a tech company/agency that has though concerted policy-driven effort created step-change in diversity and inclusion. The judges will be looking for impact in terms of change, and evidence of building a truly inclusive culture where staff are valued, involved and diverse.
Overall Marketing Campaign of the Year
This award seeks to recognise the excellence of an overall marketing campaign. Judges are looking for genuinely new ideas and execution. The judges will compare entries featuring single medium against campaigns spanning multimedia; they will be looking solely for evidence of new thinking, insight, engagement and innovation either in message, creative approach or media.
Content Marketing Campaign of the Year
This award seeks to recognise exceptional use of compelling content in the b2b technology market. Judges will be looking for campaigns that help achieve commercial or other objectives through the use of content, whatever the medium or size. In addition to demonstrating creativity and innovation, submissions should produce evidence (preferably quantifiable) of impact in achieving tangible objectives, such as return on investment.
Lead Generation Programme of the Year
This award seeks to recognise a lead generation programme that has firmly met objectives by providing quality leads and sales through a smart, cost effective and ethical strategy.
PR Campaign of the Year
This award recognises excellence in brands' use of PR activities and activation, along with partner marketing initiatives. Judges will be looking for a well-thought out campaign that considers context, audience, timing and virality.
Marketing Strategy of the Year
This award recognises the intelligent use of a data and research strategy to create compelling insights, resulting in an improved product or customer experience. Through expert analysis, demonstrate how insightful strategies have resulted in business success and delivered a competitive advantage.
Client Event or Experiential Strategy Of The Year
This award seeks to recognise the company with the most innovative and effective approach to events. The judges will be looking for evidence of new thinking and for an approach to events which recognises the needs of the audience. Entries should relate to events which took place in 2017 or 2018. This can include your own brand event(s), your strategy as part of third party events or both.
Content Website of the Year
This award is open to all technology vendors and marketing agencies with a content driven website, hub or blog. The judges will be looking for a website, campaign microsite or ‘hub' that is engaging, easy to use, regularly updated and shows high levels of creativity and innovation whilst thinking about the audience it intends to serve.
Best Campaign on a Small Budget (up to £25k)
The most creative and effective marketing ideas don't always require a massive budget. This category recognises those marketers and their agencies who have executed a successful campaign with limited funds. The judges will be looking for evidence of how the team responded to the challenges of a restricted budget and still met the objectives of the campaign using creativity, smart thinking, and perhaps some old-fashioned guile. The winning entry will demonstrate outstanding ROI for the client.
Best Use Of Social
This award recognises the inventive use of social media to engage in tangible interactions with an audience. Whether paid or organic, solus or part of an integrated campaign, show how your social media activity has made a measurable impact.
Best Use Of Video
This award will recognise exceptional use of video to deliver on marketing goals. Judges will be looking at how the video content brings the brand to life and how high customer engagement is translated into results. The judges will also be looking at how the content enhances the brand experience and raises awareness of the brand to new and existing audiences.
Best Use of Marketing Automation and Data
This award seeks to recognise exceptional use of marketing automation and data to deliver outstanding results. The judges will be looking for creativity, interactivity, and evidence of user journey planning delivering high levels of audience engagement and successful lead nurturing.